Next Play helps alcohol and THC brands turn attention into demand by connecting your website, search, content, paid media, and customer engagement through one Digital Growth Team.
Grow My Brand →Consumers rarely discover a spirits, RTD, or THC brand in one place. They might see it on social, search the name later, check the website, look for where to buy it, compare products, or come back after seeing it again somewhere else.
The job of your marketing is to keep the brand showing up, building interest, and making the next step easy.
Brand growth doesn’t happen in one moment. Consumers discover you, get curious, learn what makes you different, figure out where to buy, and hopefully come back for more. Your Digital Growth Team helps your brand show up at every step.
Alcohol and THC brands face different rules, buying behaviors, distribution models, and growth challenges. We build the marketing around your category, your customer, and how your product actually gets sold.
Build the Brand People Ask For.
Turn a Crowded Category Into an Opportunity.
Educate the Market. Build the Demand.
Turn Something New Into Something People Want.
FOR BRANDS COMPETING FOR ATTENTION AND SHELF SPACE
Whether you’re building a spirits brand, launching an RTD, or growing in the THC category, great branding alone isn’t enough. Consumers need to discover you, understand what makes you different, and know where to find you.
Your marketing should create demand before the customer ever reaches the shelf.
SEARCH & DISCOVERY
Show up when consumers are searching for your brand, your category, or products like yours.
WEBSITE & CUSTOMER ENGAGEMENT
Turn interest into action, then stay connected through launches, offers, email, SMS, and brand updates.
CONTENT & BRAND STORY
Turn your story, products, launches, and personality into content people actually want to engage with.
PAID MEDIA
Build awareness and demand with campaigns designed around the audiences and markets that matter most.
More people discovering the brand. More people asking for it. More people buying it.
We connect the channels consumers use to discover, research, and engage with brands, including search, content, social media, paid advertising, your website, email, and SMS. The goal is to create more than awareness. We want more people discovering your brand, understanding what makes it different, and looking for where they can buy it.
Yes. Alcohol and THC marketing comes with platform policies, age restrictions, state regulations, and other limitations that traditional consumer brands don't always face. We build strategies around the channels and tactics available to your category while working within applicable advertising and compliance requirements.
Your marketing can create demand before someone ever walks into a store, visits a retailer's website, or asks for your product at a bar or restaurant. We help build consumer awareness and interest that can support retail velocity, distributor conversations, new-market launches, and the overall demand for your brand.
Yes. Your website should make the path from “I want this” to “Where can I get it?” as easy as possible. Depending on your distribution and ecommerce model, we can improve product pages, store-locator experiences, retailer links, DTC pathways, search visibility, and campaigns designed to move consumers toward a purchase.
Yes. An emerging brand trying to build its first audience has different needs than an established brand entering a new market or launching another product. We can support brand launches, new SKUs and flavors, market expansion, seasonal campaigns, ecommerce growth, and ongoing demand generation.
We look beyond clicks and impressions. Depending on how and where your products are sold, that can include branded search growth, organic discovery, website engagement, store-locator activity, retailer clicks, ecommerce sales, email and SMS growth, campaign conversions, repeat purchases, and other signals that show whether consumer demand is actually growing.
Yes. We work with brands that aren't limited to one local service area. Your strategy can be built around national growth, specific states or markets, retail expansion, distributor priorities, product availability, or markets you're preparing to enter. As distribution changes, the marketing strategy can change with it.
We’ll look at how your brand is showing up across search, content, paid media, your website, and customer engagement, then identify where we see the biggest opportunities to build awareness, create demand, and drive more sales.
Show My Growth Opportunities →